The artwork for the Eureka! podcast.

Is there a perfect scent?

by Eureka!

We’re sticking our beaks into the world of scent this week, as we go on a journey to discover the best smell in the world! We’re uncovering how covid has impacted research, how brands use smells to sell more and what determines whether we like a smell or not.

Special thanks to today’s expert Professor Charles Spence.

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